Tutti Frutti, a US frozen yogurt chain, will hit local shores through the franchise route, with the opening of its first outlet by September and another four by December.
Its Malaysian master licence holder, the Naza Group of companies, will spend some RM3.5 million to open Tutti Frutti outlets across the country and provide training, corporate identity guidelines and equipment.
"We plan to open 25 outlets by the end of 2010 and to double the number by 2012," Naza Group director Nur Diana SM Nasimuddin said at the signing of the master licence agreement between the Naza Group and US-based Well Spring Inc in Kuala Lumpur yesterday.
Under the licence agreement, the Naza Group will hold exclusive rights to develop Tutti Frutti franchisees in Singapore, Thailand and India.
To achieve this target, Nur Diana said, the Naza Group will invest in developing the Tutti Frutti brandname in the respective markets and will invite entrepreneurs who are interested in becoming franchisees
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