Mafia’ muscles in on Twitter

SAN FRANCISCO: Twitter Inc’s founders still haven’t decided how to cash in on their popular Internet messaging service — to the delight of a rapidly growing audience. But the deliberate approach may not prevent a gold rush among opportunistic outsiders.

Lolplaying, the maker of a new role-playing game on Twitter called 140 Mafia, is trying to explore Twitter’s moneymaking potential with Super Rewards, a “virtual currency” service that has been reaping revenue from various forms of online recreation.

The alliance is being announced soon at a social gaming conference here.

Super Rewards gives players of online and mobile games ways to gain the upper hand against their opponents. The price: A fee, or a willingness to accept offers from advertisers.

It’s already proven to be a lucrative model at Facebook and MySpace, as well as on the iPhone. Now Super Rewards co-founder Jason Bailey is confident it will pay off on Twitter as 140 Mafia attracts more players.

He is already impressed with the results since Super Rewards quietly began selling extra points and additional powers to “tweeple” this month when 140 Mafia’s text-based take on organised crime made its Twitter debut.

“I’m already making more money from Twitter than Twitter is itself,” Bailey boasted. And Bailey figures other programmers who have designed games and other applications for the service will be scrambling to capitalise on their innovations.

If that happens, Bailey thinks Twitter will need to impose more controls over the external applications and perhaps even demand a cut of the sales — an approach that Apple Inc has embraced for its iPhone.

No comment

Twitter co-founder Biz Stone didn’t respond to a request for comment. He has previously emphasised the San Francisco-based startup doesn’t need to generate revenue right now, partly because it still has most of the US$55mil (RM198mil) that it raised from venture capitalists.

Super Rewards doesn’t need any venture capital, according to Bailey, who said the 40-employee company is on pace to reach US$100mil (RM360mil) in revenue this year. Super Rewards shares some of its revenue with game makers.

Most people pay Super Rewards about US$10 (RM36) for a competitive advantage, but some game players have forked over thousands of dollars, Bailey said.

“It’s all about ego and status for them,” he said. “Clearly, some people have more money than brains.” — AP